The Rock Fight: Outdoor Industry & Adventure Sports Commentary
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
A Modern Outdoor Origin Story Plus: Revisiting The First Rock Fight!
Saved From Quicksand! Alaska Takes Up Arms Against Wildlife & The Davis, WV Mailbag
What Is The Outdoor Industry Afraid Of? Plus: The TNF/Skims Controversy & The State of Big Box Outdoor Retail
From Reviews to Rescue: How Blister+ is Changing Outdoor Safety
Can Outdoor Media Ruin A Town? Plus: Hunting Grizzlies & When Does Brand Matter?
The ISPO Recap! Plus: The TNF/Kardashian Collab & C-Suite Moves At Cotopaxi and Merrell
Is This Brand The Future Of Nutrition For The Outdoor Industry?
California's Propane Ban, BC Camper Found After 50 Days! Plus: Why Hiking Is Awesome
Too Many Brands? Exploring Oversaturation In The Outdoor Industry. Plus: Here Come The Tariffs & The 'Contract To Grow' Strategy
Adventure Entertainment: The Biggest Outdoor Media Company You Haven't Heard Of
A French Revolution? Millet Mountain Eyes U.S. Specialty Shops! Plus: The WI Paddler Who Faked His Own Death
The Running Event/Switchback Reaction Show! Plus: Is REI Back?!
The Persistent Gender Gap in How We Cover Outdoor Adventure
YETI's Strategy: Unpacking Why Mystery Ranch is Getting the Axe
Why Brand 'Recommerce' Is Important To The Future Of The Outdoor Industry
YETI to Sunset Mystery Ranch, REI's New CMO & Shackleton in 3D!
Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?
Brand Updates & Other Insights with the Outdoor Industry's Consigliere
Climate Change Claims French Ski Resort, Congress Gets Graded & Gravel Bikes Get Bouncier
HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical
A New Outdoor Brand For The "New Woman In The Outdoors"
Friday the 13th: The 2024 Halloween Special!
Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing
Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing!
The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner!
Vasque's Downfall: A Cautionary Tale For Outdoor Brands
Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail
The OIA Teams Up with Switchback
National Forest Service Job Cuts, A Texas Thru Hike & The Best Outdoor Sports Draft!
The Art of Collaborations: How Outdoor Brands Are Missing the Mark
Inside The Outdoor Secondhand Marketplace
Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary
Is A Consumer Shift Coming To The Outdoor Industry? Plus The 'Recommerce' Mailbag!
Do Climbers Make Better Business Leaders? A Conversation With Black Diamond's President
Outdoor Retailer Moves To One Show Per Year
Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better
The Outdoor Industry's Podcast Blindspot
Otters Attack! Cave Cheetos! A Lost Hiker! A New World Record!
The North Face & The State Of Outdoor Brand Messaging
Unpacking The Backcountry Acquistion
Backcountry.com Acquired & What Do We Do About Dogs In The Outdoors?
Should We Care About Killian Jornet's New Record?
Outdoor Industry Shake Up: Black Diamond Teams With Retailer Wilderness Exchange
Outside Inc Goes Social, Solo Stove Goes Back To Snoop & Rossignol Goes Running
How Do We 'Re-Center' The Outdoor Industry?
Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership
Outdoor Trade Show Update: News Out Of The Running Event & Switchback
The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers
REI Retail Rumble, Dick's, EMS & More Outdoor Drama
EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
REI Listener Backlash & Crocs Sneaker Drama
Let People Try: Inclusion In The Outdoor Industry with Teresa Baker
Can REI Get It's Mojo Back? Camber Outdoors Closes Shop & Hoka Continues To Surge
The Paradox Of Outdoor Participation
VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
The Secret Of Going Outside
Final Trade Show Thoughts, Deadly Elephants & The World's Highest Unclimbed Mountain
Outdoor Retailer Strikes Back with Sean Smith
Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise
Tech's Place In The Outdoors with Kyle Frost
Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record
Ultra Something & Building A Career in Outdoor Media with Brendan Leonard
Switchback Spring: Why It's Happening & What To Expect with Christina Henderson
Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener
Outdoor Retailer Summer Market Instant Reaction!
Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari
GOA Connect Instant Reaction and a Gear & Beer Teaser
The Switchback Blowback with Wes Allen
Red Bull Rampage: The Women Are In! A Talking Headlamp & The Historic Brood of Cicadas
Rad Power Bikes + Lost Coast Brewery Downtown Brown (Gear & Beer!)
The 2024 Ugliest Outdoor Shoe Award
Outdoor Trade Show Season, Sierra's 100th Store & Spring Energy's Not So Awesome Sauce
Obōz Katabatic Wind Low + Montucky Cold Snacks (Gear & Beer!)
The Dirtbag Diaries Plus: The Future Of Digital Outdoor Media?
REI's Union Problem, Kona's Back & Top 5 Coolest Sports
The Best MTB Baggie Shorts + Rationale Mexican Lager (Gear & Beer!)
Get Out Of Your Outdoor Adventure Bubble
Grand Canyon Tragedy, National Bike Month & The Midwest Is The New Outdoor Hotspot
Our Favorite Tents + 10 Barrel’s Juicy Drama (Gear & Beer!)
The Outdoor Industry & Sustainability- So What?!
Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner
Feral Wetsuits + 10 Barrel All Ways Down IPA (Gear & Beer!)
Should The Outdoor Industry Really Make Less Stuff?
Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT!
Softopping Your Truck With The Perfect Beer (Gear & Beer!)
Patagonia & Sustainability Messaging In The Outdoor Industry
Trail Running In The Olympics? REI Exits Footwear & Kona Closes Shop!
Bedrock Sandals + 10 Barrel Cloud Mentality Hazy IPA (Gear & Beer!)
The Outside Sized Hole In Outdoor Media
Patagonia Is A Fashion Brand, Kona Bikes In Trouble, Earth Day Trivia & A TNF/icebreaker Collab
Coleman Dual Fuel Lantern + Sierra Nevada Pale (Gear & Beer!)
Whitewater, Canoeing, Sea Kayaking - What Happened To Paddling?
The EXPLORE Act, Stop The Crocs! & Teqball Rules
Bike Bags and The Perfect Beer To Go In Them (Gear & Beer!)
Trail Runners Replace Boots, Rabbit's Running Shoes & Unisex Sizes
Going Deep On Adidas, Deckers & Lulu (Footwear Headlines)
The Top 10 Fastest Growing Outdoor Brands, Sunny Stroeer Makes Skiing History & California Skiers Head To The Emergency Room
Hoka Mafate Speed 4 + Athletic Brewing Free Wave Hazy IPA (Gear & Beer!)
Do Not Attend Your Friend's Wedding... Go Hiking Instead
The Business Of Reviewing Gear With Stephen Regenold (aka The GearJunkie)
Secondhand Apparel's Big Jump, Reflecting on Jasmin Paris At The Barkley & You Can Have Dinner In Space For $500k
Slumberjack Big Timber Pro 0° Sleeping Bag + Budweiser (Gear & Beer!)
Do Ingredient Brands Still Matter & Could They Shape The Future Of The Outdoor Industry?
The State Of Outdoor Retail with Wes Allen
Welcome To Everest Basecamp, The 2024 Barkley Marathons & RIP David Breashears
Scarpa SL Active + Deschutes Black Butte Porter (Gear & Beer!)
Adidas Made A Single Use Shoe, Cascale's Red Carpet Event & This Week In Greenwashing with Sophie Benson
Cotopaxi: Doing Good or Just A Trendy Outdoor Vibe?
Black Diamond's Big Reset, Cole Brauer's Record Trip Around The World plus A Gear & Beer Mailbag
Kona Unit X + Founders All Day IPA (Gear & Beer)
Can Outdoor Apparel Brands Commit To Unisex Sizing?
Karma Points: A Running Diary Of A Recent Outdoor Adventure
NYC Record High Bike Deaths, The Return Of The Woolly Mammoth & Choppers Head Back To Everest
The Future Of Outdoor Media with Caley Fretz
Deckers Reveals The Super Sneaker: A Rock Fight Emergency Reaction!
The Wolves & Vultures Of The Outdoor Industry
Navigating PFAS-Free Outdoor Apparel, The Biggest Snake In The World & The Latest From Outdoor Tech
Don't Move To A Mountain Town (Unless You Really Want To)
Arctic Ascent Falls Flat: Breaking Down Alex Honnold's New Show
Time Is A Flat Circle (Especially In The Outdoor Industry)
Merrell Plays The Lifestyle Card, Seattle Cougar Attack & A Rescue On Mount Washington
WEAK LAYERS: Skiing, Partying & Growing Up
The Mid-Winter State Of The Ski Season with Paddy O
The 10 Ways We Fall Down In The Outdoors
Poop Bags For Everest Climbers, History Made At Pipeline & Questioning The Value Of Outdoor Apps
Blue Zones: The Secret To Long Life Or Another Pre-Packaged Lifestyle?
The EXPLORE Act Explained with Jessica Turner from the Outdoor Recreation Roundtable
The Position Every Outdoor Company Needs To Guide Their Brand and Products
The Enhanced Games Are Coming, Shark Attacks Doubled In 2023 & What To Do About Airline Waste?
The State of Outdoor Podcasts with Emily Holland
Trail Advocacy For Dummies & What To Do About Poor Trail Etiquette with Susie Murphy of the SDMBA
Lululemon's New Shoes & Icebreaker Misses Their Plastic Removal Deadline
Finding Optimism In The Mainstream Media Meltdown with Mike Rogge
The Peak Of Stanley & Solving The Mountain Town Housing Issue
The 2024 Outdoor Industry Design & Trend Report With Struktur Society's Michelle Rose
Avoiding The Joy Void In Your Outdoor Industry Career
REI's Latest Layoffs, The EXPLORE Act, Going Outside Causes Cancer & Are We All Just Cheaters?
The Colorado Wolf Controversy & Solo Stove Fires Their CEO
The PFAS Problem, Circularity On The Rise & 'This Week In Greenwashing' with Environmental Journalist Sophie Benson
Vertical Limit: Blood Bags, Nitroglycerin & Ed Viesturs
Paddy O'Connell On PaddyO Sucks At... (The Outside TV Show That Bears His Name)
How The Outdoor Recreation Roundtable Is Building And Unifying The Entire Outdoor Community
Wolverine Punts Sperry To Authentic Brands & How Outdoor Brands Lose Their Authenticity
E-Snowboard's Hit The Snow Sports Market, Outside Goes All In On PaddyO & The Triumphant Return Of Pickleball Corner
Are Sponsored Climbers More Like Taylor Swift or Casey Neistat? It's Climbing Corner with Kris Hampton!
The Shawshank Redemption's Mantra For Life And Outdoor Adventure
Historic Paddlers Get Arrested, Strava Loves Gen Z and California's Historic Swell
Snoop Dogg Gives Up Smoke: Behind The Scenes Of The Biggest Outdoor Ad Of The Year
Top 10 Lessons I Learned On My First Bikepacking Trip
Breaking Up With Running: Revisiting A Goodbye To An Outdoor Activity
Jeep Blew It: Revisiting Jeep's Fall From Grace
Mountain Bike Suspension Is Pointless: Revisiting THE ROCK FIGHT's First Big Hit
Ski Resorts Are Not Outdoor: Revisiting The First Rock Fight
The Impact Of NEMO's Endless Promise & Shasta Ski Park's Controversial New Statue
Mailbag! Listeners Weigh In On E-Mtn Bikes & THE OUTSIDE SHOW
GearJunkie's AI Obituary, Strava's Potential Marketplace & Climbing Faces New Federal Guidelines
REI or Specialty Gear Shops: The Big Outdoor Retail Debate
Welcome To THE ROCK FIGHT!
UTMB vs Gary Robbins: Inside An Ultramarathon Turf War
What's The Deal With Bode Miller's New Ski Brand?
Let's Talk About THE OUTSIDE SHOW
Cycling's New Doping Craze, AI Can Predict Rogue Waves & Kansas Has The Gravel
The Outdoor Industry Is A Trillion Dollars: So What?
Electric Mountain Bikes Are A Problem
Rock Climbing Rock Fights with Kris Hampton! Crag Dogs, Outdoor Curmudgeons And A TKO For Shirtless Climbing Dudes
REI's Labor Woes And A Deeper Dive Into Backcountry.com's Play For Wholesale
Alaskan Survival: It's Race To Survive vs Outlast For The Outdoor TV Championship Belt
Gearjunkie Gets It Wrong, Pinkbike's Podcast Controversy & Heinz Ketchup Packets For Your Run
Backcountry.com Is Betting On Their Outdoor Competitors
Wool's On The Rise, Gearjunkie Gets It Right & You Need To Cool It With Your Outdoorsy Kid
Can Outdoor Retailer Make A Comeback? An Interview with OR Show Director Sean Smith
The Outside Inc And CU Denver Gear Test Partnership
The BLM's Moab Trail Closure, Columbia's Star Wars Ski Kit & Laird's New Outdoor Store
Will The Outside Festival Actually Happen?
2023 Halloween Special: The Blair Witch Project Outdoor Movie Review
Sanuk And Eureka! Get Dumped By Their Owners
Leatherman's Reward Program, Suunto Uses Your Head As An Antennae & More On Outside's Outdoor Festival
Mammut Is Coming For America, Outdoor Retailer's Tiny Winter Market & Outside Has An Outdoor Festival
ALL IS LOST Is The Greatest Outdoor Movie Ever Made
Crocs Makes A Cowboy Boot, Eddie Bauer's New Logo & Risk vs Reward In The Outdoors
Mountain Hardwear & Inov8: Breaking Down Two Outdoor Rebrands
3 Rules For Living In A Mountain Or Outdoor Town
A Canadian Grizzly Attack, Columbia Attempts To Make A New Outdoor Category & A Cheater In Wales
The Rab Rebuttal: An Outdoor Brand Fires Back At The Rock Fight!
MEG 2: THE TRENCH An Outdoor Movie Review
Reinhold Messner Stripped Of A World Record, Whoop Pimps AI, Another Outdoor Retailer Bites The Dust
The State Of Diversity, Equity & Inclusion In The Outdoor Industry
Top 5 Lessons Learned From A Year Without Running
Chaco's New Boots, Outdoor Peril And A Bike Review Of The Hudski Doggler
Overloaded With Outdoor Stuff: A Listener Chimes In
Houdini's New Store: Can It Change The Outdoor Industry?
An Outdoor Movie Review of THE MEG!
Dauwalter, Walmsley & Sabbe Set Records, Lowa ATR On Shelves And Getting Rid Of An Outdoor Trend
Flashback & Feedback: The Original Outdoor Rock Fights
Gran Fondos for All: Expanding the Horizons of Outdoor Sports
The Illusion of Innovation In The Modern Outdoor Industry
Jam Bands Are Dead: A Sonic Shift for the Outdoor Community
The Great Indoors: An Outdoor Family Hits The Gym
HOKA's are Everywhere, Skratch Labs Takes On Betty Crocker, RIP Midwest Mountaineering and More Outdoor Topics!
Puffin Drinkwear Is The Worst, Moots Makes A Big Wheel, The End Of Pickleball Corner and an Outdoor Listener Mailbag
An Outdoor Journalist Weighs In On Outside's AI Chatbot
From Summits to Sidewalks: The Rise of Urban Hiking with Miles Howard
Outside Unveils An AI Chatbot And All It Cost Was Their Soul
Electronic Clothing, Belt Buckles, Listener Mailbag & Pickleball Corner
The American West on The Pony Express with Will Grant (feat Chicken Fry & Badger)
Salewa's New Trekking Line, Run Retail Goes After Pickleball and Do Branded Materials Matter?
Outdoor Brands Make Too Much Stuff with GEARTRADE's Aaron Provine
Outdoor Research Expands into MTB, Defending Speaker Guy & A Mailbag of Listener Rock Fights
National Lampoon's VACATION: An Outdoor Movie Review
You Can't Be Outdoorsy If You Haven't Climbed A Rock
How Do We Fix Gear Reviews?
The Sports Nutrition Draft with Jules Lambries
Don't Do Parking Lot Laps
The Tree Army Boys of the CCC with David Meerman Scott
Deliverance: An Outdoor Movie Review
The Outdoor Implications of Apple's Vision Pro
In Defense of Lance Armstrong
Actually, Cotton Does Kill: A Rebuttal with Shawnté Salabert
Moonrise Kingdom: An Outdoor Movie Review
Crowning the Best Backpacking Pillow with Shawnté Salabert (feat Pillow Jason Mamoa)
Boston's New Hiking Trail & Why the East Coast Rules with Mike Rogge
Jeremiah Johnson: An Outdoor Movie Review
Mountain Biking Does NOT Suck with Mr. Adam X
Kelly Slater's New Shoes! The KLLY Sandal Review
Can Camping Be Comfortable? A Rebuttal with Matt Liddle
The Big Adventure Vehicle Breakdown
Mountain Bike Suspension Part 2: The Stanchion Strikes Back!
Jorts, Button Downs and Looking Rad in the Outdoors
Captain Fantastic: An Outdoor Movie Review
The Cycling Apparel Rules
Mountain Bike Newbs vs Surf Kooks and the Value of Trying Something New
Awarding the Adventure TV Championship Belt
Outdoor Parenting and Endurance Sports plus a Second Opinion on Bedrock Mtn Clogs
Coffee & Adventure with Steve Casimiro
The Backyard Trail
The Future of Mountain Towns with PaddyO
Stickering Your Adventure Whip
Secondhand First with Sophie Benson
First Blood: An Outdoor Movie Review
Snowsports Rule But Winter Sucks
Sunglasses: A Rebuttal with Paddy O'Connell
Our Top 5 Most Hardcore Moments (so far)
(Don't Try To Be) Hardcore
THE CLIMB Season 1, Episodes 1 - 4 Recap
Priority Sauce: A Gear Review
Power Ranking The All Time Top 20 Campfire Songs
Blue Crush: An Outdoor Movie Review
The Free Race Swag Bag Tech Tee
Kitsbow Closes Shop
The Rock Fight News: w/e March 24, 2023
Better Off Dead: An Outdoor Movie Review
Cooking in Camp
Vasque Tells Everyone to Log Outside
Bedrock Sandals Mountain Clog: A Gear Review
The Rock Fight News: w/e March 17, 2023
The River Wild: An Outdoor Movie Review
MTV Sports
The Top 5 Things About Modern Workplace Culture That Are Bullshit with Lisa Slagle
Rab Launches Cinder
The Oscars! An Outdoor Themed Preview of the 2023 Academy Awards
Mountain Bike Suspension: A Rebuttal with Adam Jaber
Camping vs My Bed
The Future of Outdoor Trade Shows with Kenji Haroutunian
Eddie Bauer Kills 'Guide Built'
The Edge: An Outdoor Movie Review
Multi-Tools
The Outdoor Industry Has A Big Sustainability Problem with Ken Pucker
Trail Runners vs Hiking Boots with Justin Housman
Cliffhanger: An Outdoor Movie Review
Dawn Patrol Is Too Damn Early
Top 4 Run Brands to Watch in 2023 & Lowa's Big Gamble with Peter Verry
Top 5 Outdoor Magazines with Mike Rogge
Crocs
The Outdoor Mag is Dead! Long Live Outdoor Magazines! with Mike Rogge
Breaking Up with Running
Perspective with Brendan Leonard
Sunglasses
A Teacher with Fitz Cahall
Jeep Blew It
Quality Over Quantity with Paddy O'Connell
Cotton Doesn't Kill
It's Personal with Adventure Journal's Steve Casimiro
Gravel Bikes Are Not A One Bike Quiver
Plaid Button Down Shirts
Waterproof Running Shoes: The Thing That Should Not Be
The Christmas Present That Isn't Overrated
Point Break: An Outdoor Movie Review
Mountain Bike Suspension is Pointless
Shirtless Dudes in the Climbing Gym