HBR On Strategy

Business strategy isn’t a plan, it’s a framework for success. Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations from across HBR podcasts, videos, articles, and beyond to unlock new ways of doing business.

How Glossier Maintained Brand Integrity While Scaling

How to Build Long-Term Social Value

Strategies for Competing with a Tech-Driven Insurgent

Scaling a Startup in Emerging Markets

Khan Academy: A Case Study in Scaling a Start-Up

How to Navigate a Leadership Transition

How Globalization Has Changed Strategic Planning

Innovation Doesn’t Have to Be Disruptive

How a Coal Polluter’s New Strategy for Sustainability Transformed Its Business

Don’t Just Create Value. Capture It.

Lessons in Climate Change Strategy from the U.S. Navy

How to Get Forecasting Right

How Startups Can Turn Failure into Success

To Set a Great Strategy, Start by Imagining the Future You Want

3 Signs It's Time to Transform Your Core Business

24 Steps to Launch a Start-Up

Brand Strategy Lessons from Super Bowl Ads

How to Incorporate Influencers into Your Marketing Strategy

How to Build a Dynamic-Pricing Strategy That Works

How Rakuten’s Shift to English Transformed Its Culture

How to Scale a Start-Up

Innovating Around an Existing Core Product or Service

When Collaborating with Competitors Makes Sense

How Sodexo’s CEO Manages Global Strategy Across 50 Countries

Microsoft: A Case Study in Strategy Transformation

Should Your Business Sell on Amazon?

Why Project-Based Work Fails — and How to Get It Right

How Booking.com Sustains a Culture of Innovation

How to Future-Proof Your Strategy

How One Energy CEO Is Leading a Transition Toward Clean Energy

A Better Framework for Solving Tough Problems

Ask These Questions Before Choosing a Manufacturing Location

What’s Behind the Success of Some Tech Start-Ups?

Fortnite: Turning a Meteoric Rise into Sustained Growth

Lessons from Amazon’s Early Growth Strategy

Disruptive Innovation in the Era of Big Tech

Merging Competitors: U.S. Airways and American Airlines

The Key to Consistent Growth Is Having the Right Incentives

The Key to Preserving a Long-Term Competitive Advantage

When Scaling Your Start-Up, Don’t Lose What Makes It Special

How to Fail Right

How 8 Successful CEOs Allocated Capital to Build Durable Businesses

How Local Businesses Can Compete with Larger Rivals

How to Build — and Maintain — Relationships with Your Shareholders

Shifting Your Focus from Short-Term Efficiency to Long-Term Resilience

Best Buy’s Hubert Joly on Redefining Your Company’s Purpose

Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up

Refocus Your Strategy for Success

How IKEA Evolved Its Strategy While Keeping Its Culture Constant

The Key to Identifying Your Most Valuable Customers

Does Your Family Business Have a Succession Plan?

Competing with TikTok: When to Imitate, When to Differentiate

How to Build a Start-Up — Without VC Funding

Inside BMW’s Decarbonization Strategy

You Need a Generative AI Strategy

Lessons in Innovation from a Legacy Firm

The Right — and Wrong — Ways to Cut Costs

The Risks of Rebranding

Corporate Governance Can Be a Growth Strategy

Why Every Leader Needs “Aesthetic Intelligence”

The Strategy Mistake Too Many Startups Make

How Indra Nooyi Brought Design Thinking to PepsiCo

How to Expand Beyond a Direct-to-Consumer Strategy

How Well Do You Know Your Core Customers?

How to Thrive in Fast-Moving Markets

How a Multinational Publishing House Pivoted to Digital

How to Compete with a Fast-Growing Disruptor

Strategy Doesn’t Have to Be Complicated

Measuring Your Long-Term Strategy’s Short-Term Success

How Eastern Bank Shifted Its Strategy to Compete with Online Lenders

3 Ways to Build Critical-Thinking Skills

How a Global Brewing Company Explored the Cannabis Market

How to Compete with “Free” Products and Services

Is Your Start-Up’s Growth Sustainable?

The Key to Great Strategies? Timing.

Defining a Growth Strategy in Uncertain Times

Inside Amazon’s Growth Strategy

Solving Problems with Integrative Thinking

Global Growth Needs a Local Approach

Is Your Business Model Part of Your Innovation Strategy?

Quitting Can Sometimes Be a Strategic Success

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

How Small Companies Compete with — and Beat — Big Ones

The Head of Cirque du Soleil on Creativity and Strategy

Setting a Corporate Strategy for Social Good

The Difference Between a Plan and a Strategy

Align Your Sales Team with Your Strategy

Is a Subscription Model Right for Your Business?

How to Build a Better Pricing Strategy